The Ultimate Guide to Gouache Paint: Origins, Types, and Differences

If you've ever wandered the aisles of an art store, unsure whether you were about to buy something magical or completely impractical… yeah, same. That's how gouache and I met. It looked like the lovechild of watercolor and acrylic—mysterious, creamy, and oddly intimidating. But once I finally gave it a try? Instant obsession.

So in this guide, I want to give you not just the technical rundown of what gouache is and where it came from, but also a real-world look at why artists (especially those of us who like things bold, vibrant, and a little dramatic) keep reaching for this underrated medium.

One of My Gouache paintings. (2021)

🌍 A Brief History of Gouache

Before gouache was lining modern studio shelves in chic little tubes, it had a long and storied past. Gouache (pronounced gwash, like you’re clearing your throat politely) has been used for centuries—literally. Ancient Egyptians used a form of opaque watercolor, and similar materials show up in Persian and Indian miniatures, as well as 18th-century European illustration work.

It wasn’t until the 20th century that commercial gouache really took off. Designers, illustrators, and poster artists flocked to it for its flat, matte finish and striking opacity. It became a go-to for commercial artwork, long before digital tools took over. And now, thanks to a resurgence of love for traditional media, gouache is back on our radar in a big way.

🎨 So… What Is Gouache?

Think of gouache as the cousin of watercolor—with a bit of an acrylic flair. It’s water-based, like watercolor, but with a higher pigment load and the addition of chalk or white pigment to make it opaque. This gives it a rich, velvety finish that pops on paper and lets you layer light colors over dark (something watercolor lovers know is usually a no-go).

There are two major types of gouache you’ll run into:

1. Traditional Gouache

• Water-soluble

• Matte finish

• Dries quickly and reactivates with water (like watercolor)

• Perfect for illustrations, design, or anything needing flat, bold color

2. Acrylic Gouache

• Not water-reactivable once dry

• More durable and waterproof

• Has a matte, velvety look (like traditional gouache), but performs more like acrylic paint

• Great for mixed media and layering without worrying about lifting previous layers

Personally, I bounce between both depending on the project. Traditional gouache is dreamy for layering soft textures, while acrylic gouache gives me the confidence to throw bold strokes around without worrying about reactivating the base.

🖌️ Gouache vs. Watercolor vs. Acrylic

Let’s clear up the drama. Here’s how gouache compares:

Feature	Watercolor	Gouache	Acrylic Gouache
Opacity	Transparent	Opaque	Opaque
Finish	Soft, luminous	Matte, chalky	Matte, smooth
Reactivates?	Yes	Yes	No
Layering	From light to dark	Any direction	Like acrylic
Flexibility	High (but delicate)	Medium	High + durable

I love using gouache when I want a more graphic, statement-making look without diving into heavy acrylic textures. It’s the best of both worlds—plus, the way it photographs and scans is chef’s kiss for print and digital use.

A Dragon that I painted using Gouache in 2022

🧪 Tips for Working with Gouache

• Use thick paper. Like watercolor, gouache loves to warp flimsy sketchbooks. Try hot-press watercolor paper or mixed media pads.

• Mix small amounts. It dries fast on the palette, so work in smaller batches or use a stay-wet palette.

• Don’t overwork it. Gouache layers beautifully, but if you scrub too much, it’ll lift—especially with traditional gouache.

• Matte magic. Because it dries with no shine, it scans beautifully for digital work. Great for stickers, zines, or comics.

• Experiment! Try dry brushing, layering, adding pencil on top, or mixing with watercolor or ink. Gouache is surprisingly versatile.

🛍️ My Favorite Brands (Artist-Tested, Wallet-Approved)

Here’s my personal hit list:

• Holbein Artists' Gouache – Creamy, rich colors. A dream to work with.

• Winsor & Newton Designers Gouache – A classic for a reason.

• Acryla Gouache (by Holbein) – Durable and pigmented with a perfect matte finish.

• Himi Jelly Gouache – Super affordable and great for beginners, though a bit more student-grade.

❤️ Final Thoughts

Gouache isn’t just a “step between” watercolor and acrylic—it’s its own bold, unapologetic medium. Whether you're creating stylized portraits, spooky scenes, vibrant product packaging, or dreamy landscapes, gouache gives you the power to be soft or graphic, subtle or intense. It’s a medium that lets you be extra, without apology. And honestly? I love that for us.

So go ahead—squeeze some paint, grab your favorite brush, and let gouache become your new favorite chaos-in-a-tube.